Grassroots Advocacy vs. Grasstops Advocacy Campaigns

Even advocacy gurus get grassroots and grasstops advocacy confused, so we’re sharing our take on the difference between the two to help you learn the advocacy fundamentals. Whether you’re a seasoned veteran or new to the advocacy space, it can be hard to keep up with the latest advocacy tactics and terms. Improve your advocacy campaign targeting now! (Read more…)

Community Advocacy – A Beginner’s Guide

Community advocacy is a powerful way to engage people around you to rally around a single cause. Everyone needs a to-do list, but sometimes we also need a to-don’t list. Read the dos and don’ts of community advocacy to build a community empowerment campaign that makes a difference! (Read more…)

Advocacy Tool: If You’re Not Using Instagram You’re Doing it Wrong

When it comes to moving your audience to care about your cause, storytelling is a powerful advocacy tool. Instagram is one of many platforms that can help you tell your story even more effectively through photographs – live video, stories, and static posts. Learn more about how Instagram can help you raise awareness around your issue at no cost. (Read more…)